To carry out a communication project in a company, you must not only know what is meant and how to say it or where to say it (spots, social media management, logo creation, etc.) but also the reason you are interested in. the audience you want to target. This is where market research comes in. We cannot generalize the publics but we must investigate them and know what they want. Marketing is no longer the one that creates but the one that follows the consumer.
When a communication strategy does not have research and market analysis behind it, it usually causes what you want to do to be pointless or completely unnecessary. Manatís believes and works with research always, in order to have good communication.
Influencers write, but are not aware of the variety of their audiences and sometimes generalize messages that can cause confusion. Companies, brands and communicators must first analyze why the consequences can cause major "catastrophes". A clear example is found in the Pepsi ad for April 2017, starring Kendall Jenner. A spot that pretended to be fresh and young but due to mismanagement of information and poor research, it remained in a series of millennial topics and did not permeate the public it was intended for, on the contrary, a rain of criticism that forced the company to withdraw it.
Manatís is aware of the communication needs of clients and has introduced in its work mechanics the specialization in market research with specialists in the sector who have been working for more than 20 years, in order to be more effective and provide a good guide for action for business decisions.
Market research provides information about the market, competitors, products, marketing, and customers. All of this information enables companies to be safer in the decision-making process, helps reduce risks, and allows them to focus resources to be more effective. Knowing the demand, tastes and motivations of consumers is key to being able to adopt your product or service to what will be communicated. In this way, the company can continue to meet the demands of its target and continue to grow and generate profit. To know how we work our communication, in events, in corporate image, do not hesitate to contact us and we will show you what our method is with Anna Jaumot.
For more information contact Jacqueline Ruiz through the email comunicacionmanatis.es or phone 93113582